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Author: Kylie Schreiber

the j.d. shopping experience – part 2

So tell me what jenna does for you? 

“She makes me feel beautiful and that I’m worthy of all the pretty things I want in life.”


Many people believe that shopping is simply a transactional activity. At j.d. style shopping becomes transformational. Jenna Doughton believes in creating an experience that allows you to curate your personal collection of treasures. Things that make you feel confident, unique, and authentic.

Why? Because she knows that “when we are true to who we are as an individual we unearth our own power, confidence and courage to be our authentic self.  I help real people with real bodies achieve the most fashionable version of themselves.”

More than a personal shopper, Jenna:

  • Develops relationships

Working with Jenna is not a one time deal. This is because truly overhauling a wardrobe or understanding one’s body type can take time. Several clients come for seasonal shopping or need help making personal care a part of the budget. Jenna can be put on retainer to make sure clients don’t miss out on a thing!

  • Helps clients discover their “life style” that goes beyond the closet

Style goes beyond the closet. Clothing is an expression of individuality, a physical sign of someone’s identity, a means of communication, a display of culture, and more. For some, it is a form of art. Knowing all of this, Jenna works tirelessly to get to know her clients and their lives so that she can ensure that the pieces her clients wear exude their passions, personality, and tastes.

  • Makes looking like a runway model work in real life

Jenna has worked in the fashion industry for over 25 years and has helped hundreds of people find their inner fashion maven, from stay at home soccer moms, professional athletes to presidential candidates. However, not all clients have the same budget. Jenna helps people decide what they can reasonably spend on personal care and then maximize that amount, stretching it as far as it will go. Jenna’s honest and real approach is refreshing. She tailor fits the way she helps each client with his or her individual needs.

  • Allows clients to find and stay true to their fashion voice

It is a special talent to be able to discern which clothing pieces in a client’s wardrobe should make the cut (in or out) while still remaining unabashedly true to their unique fashion voice. Jenna does this with grace, allowing clients to show who they truly are to the world and look their best doing it.


Working with Jenna is one of a kind. Are you ready to take the plunge towards a more confident you?

the j.d. shopping experience – part 1

Jenna Doughton is more than a personal shopper 

  • She is a fashion industry guru

Passion is at the heart of everything Jenna does. That is why she has been named: best personal shopper by Vegas Seven Magazine, Expedia.com’s Las Vegas Fashion Insider, and a Las Vegas untapped “secret” in Forbes.

25+ years in retail took Jenna many places, but her sweet spot has always been working with clients one on one. As a young employee at Nordstrom, she was constantly getting in trouble for “not staying in her department”. Jenna was too busy completing the full look for customers. This got her quickly promoted to personal shopping. There, she bloomed, eventually working up to management as the Personal Touch Manager.

  • She is an entrepreneur

After relocating to Las Vegas to open the new Nordstrom store in 2002, it was time to spread her wings and start her own freelance styling company. Jenna says, “Taking the leap to work for myself was scary at first, but I quickly fell in love with working for myself and creating a deeper bond with my clients”.

Now, she gets to work one on one with clients. Sometimes she is helping clients find the perfect outfit for an upcoming event. Other times, she is doing complete overhauls of closets. All the time, Jenna is moving mountains for her clients. Often, her work helps women overcome a lifetime of negative self-talk and see what is truly beautiful about themselves.

  • She is an advocate for women’s empowerment

As founder of style with a cause (SWAC), a movement designed to empower and inspire women through fashion and beauty, Jenna found a way to use her expertise to the benefit of others. This has become a day of celebration – a day where women cheer each other on and acknowledge that being our best in this moment is enough. Jenna wants women to be their own person. She believes that no one has to fit into a mold that someone has created in order to be accepted, loved and valued. Through her work as a fashion stylist, she became an advocate for women’s empowerment.

“So much of the messaging in fashion is that you are not enough. Not pretty enough, skinny enough, rich enough. In my line of work, I help dispel the negative assumptions people create. I wanted SWAC to be an extension of that work – to create an experience where all women can experience that. The mission sets out to flip the script in the fashion world with women coming together and celebrating each other where we are in our journey, and the skin we are currently in.”